TOPIC #4: “There’s Never Been a Better Time … to Use Newsell To Boost Sales”

- Dr Michael Hewitt-Gleeson is acknowledged as the world authority on newsell.

• Over the years hundreds of studies have been conducted to prove companies should increase sales activity during a recession. Don’t cut your sales activities, increase them. Let your competition cut theirs.

• When you increase your activity, you reassure your customers and buyers can feel they are minimizing risk by doing business with you. Keep your friends. You know who your loyal customers are. Keep in touch with them and let them know what you have to offer. Maintain continuity to sustain awareness.

• Selling works cumulatively so you have to remind people frequently about your brand or they’ll forget you. This is a time to stress quality and value and do it more often than ever before.

Audiences & Events:

- “Newsell: Sales X2” Honda Council of Sales - Honda Dealer Recognition Event. Werribee Mansion, Melbourne.

- “Newsell: There’s Never Been a better time.” TRUenergy Sales Meeting – Southbank, Melbourne

- Bondi - Australian Sports Commission - Club Development & Membership Growth Workshop - “Double Your Membership with Newsell”.

- Melbourne, National Asthma Council Australia - “Branding Strategy”

- Gympie, Queensland - “Leadership Thinking” - ULGA Annual Conference

- Shanghai & Beijing - ClarkMorgan sponsored “Thoughtleader in China” - series of 1-day Masterclasses - “Multiply Your Business By Ten”

THE AUSTRALIAN BUSINESS:
WARREN Buffett says the US economy has “fallen off a cliff”, describing the crisis as “an economic Pearl Harbour”, as concern spread about the US administration’s fitful attempts to halt the collapse of the US banking sector.

The leading investor, an informal adviser to President Barack Obama, whose financial diagnoses are widely respected — although he conceded he failed to predict the severity of the crisis — said the economy had come “close to the worst case” imagined, and that recovery would be slow.

Mr Buffett, one of the wealthiest men in the world, said the entire banking sector had been hours from collapse in September, and would have imploded without the $US700billion ($1trillion) Wall Street emergency bailout.

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From Martin Lindstrom, author of Buyology:
NeuroMarketing is where science and marketing meet. Buyology bears witness to an historic meeting between neuroscientists and marketing experts, a union that sheds new light on how we make decisions about what we buy — everything from food, to cell phones, to cigarettes, to political candidates — and why.

A research discipline that’s still in its infancy, NeuroMarketing uses high–tech brain scanning techniques, such as fMRI and EEG, to investigate brain activity. This neuro–imaging hardware enables us to examine and analyze what really drives our behavior, our opinions, our preference for Corona over Budweiser, iPods over Zunes, or McDonald’s over Wendy’s.

••• Click through to original article …

One of the most interesting things about electors is that they are also customers, too.

It was Professor George Gallup, one of the world’s greatest leaders of change, who discovered the power of this strategy and invented market research and the Gallup Poll at Princeton.

Both Kevin Rudd and Barack Obama are well aware of this fact and are deliberately exploiting the power of this insight in the design of their recession solutions.

Prime Minister Rudd is going to gamble 42 billion Australian dollars on this strategy and President Obama will gamble a trillion US dollars on the same strategy.

This will be one of the most remarkable experiments in the history of both governments. The world awaits with breath abated!