Don’t be fooled — there isn’t just one magic question that executives need to ask customers in order to grow.

John H. Fleming, Coauthor of “Manage Your Human Sigma” (Harvard Business Review, July-August 2005) says:
Every so often, an idea comes along that, on the surface, seems so compelling and simple that we’d be surprised if it weren’t true. Just such an idea — that there exists a single question that business leaders should ask their customers in order to grow — has been put forward by Frederick Reichheld. Read the rest of the article …

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