When it comes to intellectual capital, the message is the medium.

The message is THE most fundamental unit of intellectual capital.

I believe that the message is about to take a quantum leap and that we are on the threshold of a whole new appreciation of its importance in the business context. Technology has now elevated the message, as a unit of measurement, to the level of other basic business measurements like dollars and personnel.

I believe that, before too long, measuring messaging in a business will become a daily protocol.

I believe that the introduction of this daily measurement – counting the messages – will directly lead to immediate and significant increases in productivity and profitability.

I believe that the message is becoming the most important unit of measurement on the Internet.

This entry was posted on Friday, September 22nd, 2006 at 7:18 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.