A recent Yahoo!/Harris poll had some telling results for small business owners.Some highlights:

• 76% of holiday shoppers said they will buy gifts online;
• 75% said they are likely to buy gifts online from a small business;
• 63% said online niche retailers are a ‘best place’ to shop for hard-to-find gifts;
• 55% said it is important for their favorite specialty or gift stores to have an online presence;
• 60% said recommendations from friends and family (WOMBATs) are key influencers for shoppers;
• 6% said ’social media’ are important. More from Duct Tape marketing blog …

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