In life, there are two kinds of theories and two ways to accept them. One kind of theory is supported by evidence and can be accepted through observation. The other kind is not supported by evidence and must be accepted on faith.

The traditional theory of selling (which I have called ‘oldsell’) is based on a long-held fundamental belief about selling/marketing that is unsupported by evidence. It can be summed up in one simple sentence: The salesperson closes the sale. There is no evidence to support this theory so it is accepted on faith and taught to young salespeople in Australia, the US and many other countries around the world.

For 30 years I have been spreading what I call the ‘newsell’ option. Newsell is an alternative theory of selling/marketing that can be measured so it can be accepted by observation. Newsell works on the following premise: The customer closes the sale. For more information you can download the book with my compliments. 

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