I’m often asked about Simon Chen our web guru. If you want to contact Simon, here are his contact details:
Simon Chen
Managing Director
The Eight Black Group
M 0418.349.349
T 03.9225.5500
E simon.chen@eightblack.com
W http://blog.eightblack.com
Prime Minister John Howard says irrigation water for farmers in the Murray-Darling Basin will be cut off if there is no significant rain in the next six to eight weeks. “We should all pray for rain”, says Mr Howard. Hope is not a strategy, Prime Minister.
It’s on right now. WEB 2 in San Francisco is the biggest web gathering abut the web and history is in the making. Our own web guru, Simon Chen, is there and blogging furiously live. If you can’t be there (like me) then Simon’s your man in SFO. By the way, if you’re into the web and the power of Google you should be a member of Simon’s blog anyway. He also makes me laugh 
Google today announced that it would buy DoubleClick for $3.1 billion in cash. That’s a billion more than what industry pundits were talking about a week or so ago.
From: The Marketing Technology Blog:
Douglas Karr says: Selling news is dead. There. I said it. Having worked for over a decade in the newspaper industry, I mean it. The fact is that newspapers don’t sell news anymore in as much as they sell advertising. The news has been secondary to newspaper sales for quite some time. Newspapers went color to sell advertising. Newspapers automated pagination systems to sell advertising. Newspapers built new newspaper plants for better quality advertising. Newspapers now sell direct mail, magazines, custom publications… not because they sell news but because it increases advertising revenue.
Gallup Brain is a searchable, living record of more than 60 years of public opinion. Here you’ll find answers to more than 125,000 questions, and responses from more than 3.5 million people interviewed by The Gallup Poll since 1935. This unique poll database also houses current Gallup Poll News Service articles that feature the latest in-depth poll analyses and replicas of news stories and press releases linked to the surveys.
Professor George Gallup was the inventor of ‘market research’ and founder of The Gallup Poll at Princeton. He wrote this in The Miracle Ahead published by Harper & Row. New York 1964.
“Change cannot be bought about easily by leaders, except in those situations in which the changes advocated do not disturb present relationships. In fact, it is the leaders who typically become the most bitter and the most effective foes of change.
The public–aka the customer-base—must take the initiative and assume responsibility for progress in the affairs of man. The public must force change upon its leaders who command more respect today than perhaps they deserve…The leader is expert in his small world as it presently exists, not expert in the world as it might be.
Although the leader plays an important part in modern society, it is not realistic to expect him to advocate change. This is the surest way for him to lose his status…The hope of the future rests with the citizen—the customer.
To be effective, the citizen/customer must be well informed, and he must discover better ways of making better use of his own great capacities and those of this fellow man. He cannot expect his leaders to give him much help in his upward march.”
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