Archive for June, 2007

Mouth-watering TV ads–Apple’s iPhone

Posted on June 29th, 2007 by Michael

I want one!!

Check out the TV ads for the iPhone … 

Michael and General Cosgrove to speak at August talkfest …

Posted on June 29th, 2007 by Michael

Michael, Peter Cosgrove, John Tickell and other leading Australian speakers will work with more than 200 of Australia’s business people and thought-leaders at a unique workshop on the Gold Coast in August.

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Your Business Success Seminar
Sheraton Mirage, Gold Coast
Friday 3 August – Sunday 5 August 2007

“In the twenty years I have been in the corporate speakers business I have never seen a seminar post a line-up as strong as this.” Barry Markoff, CEO - ICMI Speakers & Entertainers

BOOK RESERVATIONS HERE: The Your Business Success program on Channel 9 has seen many struggling businesses and sometimes the only reason they are not succeeding is due to the mindset of the operator.

“Before I could put my name to this seminar I needed to be convinced it offered substance and the right ingredients to allow all attendees to receive real take home benefits for their business.” Andrew Vincent, Executive Producer - Your Business Success, Channel 9, every Sunday.

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What is Sales Analytics?

Posted on June 21st, 2007 by Michael

Sales Analytics is the measurement, collection, analysis and reporting of sales data for the purposes of understanding and optimizing customer activity, sales revenue and profit.

In my new book Silicon Selling (awaiting publication) I am focusing on how businesses can use sales analytics to increase customer activity, sales revenues and profit. It follows on from the insights presented in NewSell, The X10 Memeplex: Multiply Your Business By Ten!, and WOMBAT Selling.

What is Web Analytics?

Posted on June 20th, 2007 by Michael

The Official WAA Definition of Web Analytics:

Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

Visit the Web Analytics Association

Visualise your visitors with a Heat map

Posted on June 20th, 2007 by Michael

Crazy Egg allows you to not only track visitors to your website page by page but you can visualise it at a glance with their Heat Map.

The Crazy Egg guys have taken a different approach to web analytics display. With their Heat Maps you can measure and actually see what your users are doing when they visit your site, and from these results you can quickly optimize your site based on your visitors usage patterns.

The result is, using Heat Maps, that you can learn a lot more about your visitors with from a lot less information that is found in many other analytics packages.

Check it out.

Quarterly Projections and Daily Measurement of Check moves.

Posted on June 19th, 2007 by Michael

The escape from uncheck to check–the customer contact–is the fundamental business move, the basic unit of business measurement. Yet, in 25 years of consulting, I’ve never found a company that knows exactly how many check moves it makes each business quarter, how often they flip the switch from uncheck to check.

FACT: Sales are a direct consequence of customer contacts. If we use quarterly sales projections why don’t we use quarterly projections for customer contacts, for check moves? To help escape from the darkness of uncheck and take control of your business, this X10 training will help you make quarterly projections of your check moves and keep daily measurements of how often you flip the switch. It’s possible to do and always raises the sales activity.

Newsell is digital selling–uncheck2check

Posted on June 19th, 2007 by Michael

NewSell is a digital switch. Like other digital switches it has two positions - uncheck to check.

When you flip it you slide from one universe (uncheck) where you can never get a YES or a NO to another universe (check) where you can always get a YES or a NO. And guess what? Only you control the switch.

The NewSell Switch is pronounced as three words ‘uncheck to check’ or UNCHECK to CHECK or uncheck2check.

Silicon Valley needs more focus on sales and marketing

Posted on June 4th, 2007 by Michael

Simon Chen, just back from the Googleplex and other tech HQs in the US, says, “Companies like the technology trio–Microsoft, Yahoo! and Google–need to place as much emphasis on people who can sell it, just as much as finding the people who can build it.”