A WOMBAT (Word Of Mouth Buy And Tell) is: a satisfied customer who replicates another satisfied customer.
Yes, we are all WOMBATs and so naturally we know quite a lot about how WOMBATs think, how we behave and what we like and what we dislike. For example … … …
WOMBATs like to be first. We like to share. Show off. Help out and be helped.
We like to flirt with other WOMBATs. We like to influence them and, in turn, we like to win the approval of other WOMBATs.
Sometimes, we like to be Ambassadors. Other times, we like to be waited on and served.
WOMBATs do like rewards but we are also wary and suspicious when they are offered too easily.
Some WOMBATs are free and independent. They replicate for their own reasons, not for yours.
WOMBATs do love recognition. We appreciate feedback. Especially when it is sincere, fair and objective.
WOMBATs distrust salesmanship. Sometimes we are entertained by it but we don’t necessarily buy it.
WOMBATs trust WOMBATs. WOMBATs hate being boxed-in, corralled or pressured. We detest being manipulated and we warn other WOMBATs.
WOMBATs can be fooled but we are not suckers. WOMBATs are reliable friends but we can be devoted enemies.
We are often unpredictable because we have our own secret networks and connections. Our contacts cross generations, neighbourhoods, and hemispheres.
WOMBATs have friends in unexpected places. WOMBATs have a limited attention span. We get bored. We tire of things.
We like to participate. We don’t like being lectured. WOMBATs do love stories. We like to tell them and hear stories from other WOMBATs.
We love gossip. It’s how we relate to one another. We love stories about sex, scandals, lies and ‘closed doors’.
WOMBATs like secrets and stories about the bizarre and unusual. Why? Because we love to be the one to pass these stories on to other WOMBATS.
We love to get a good laugh from another WOMBAT so we pass-on stories that are hilarious, outrageous and naughty. WOMBATs tell bathroom tales.
