CASE STUDY: Using ‘X10 thinking’ across the enterprise can be very powerful. For example, in September, 1984, I suggested to General Electric in New York that they take “the road to the BVS”.

What’s a BVS? A BVS is a quantum leap, an order of magnitude (see Universal Brain Software: CVSTOBVS).

It’s the X10 strategy, the deliberate use of the power of TEN. I suggested to Jack Welch and Bob Wright that they ‘multiply the company by TEN’ and gave them a strategy for doing it.

So, GE formally adopted as their theme “the road to the BVS” and Jack Welch, CEO of GE, enthusiastically embraced my CVSTOBVS strategy. At that time, in 1984, GE was a $USD30 billion manufacturer. Jack announced, “To maintain a leadership position we need nothing less than a reorientation of our culture away from incrementalism. We need to shun incremental thinking and go for the quantum leap. We’ve gotta grab, we’ve gotta grope, we’ve gotta reach for the BVS!”

Jack reached his BVS and left his shareholders a company with a market capitalisation of over $USD300 billion and, as a result, GE’s shareholder value had grown by a power of TEN.

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