How to get customers to do your selling …
Posted on October 2nd, 2007 by MichaelArticle by Douglas Gantenbein
Word-of-mouth marketing can be an affordable, powerful tool for a midsize business. Done correctly, it can give your company’s marketing efforts more leverage, credibility, and reach than many traditional approaches.
But finding the customers you need to spread the word is the challenge–and it takes thoughtful analysis of what motivates someone to talk about your product or service.
In Summary:
| • | Word of mouth generates sales in a cost-effective way. |
| • | People don’t spread the word for pay or favors — if they love your product, they’ll do it for free. |
| • | Invite people to discuss your product or service through company blogs or other communication methods. |
