From: The Marketing Technology Blog:
Douglas Karr says: Selling news is dead. There. I said it. Having worked for over a decade in the newspaper industry, I mean it. The fact is that newspapers don’t sell news anymore in as much as they sell advertising. The news has been secondary to newspaper sales for quite some time. Newspapers went color to sell advertising. Newspapers automated pagination systems to sell advertising. Newspapers built new newspaper plants for better quality advertising. Newspapers now sell direct mail, magazines, custom publications… not because they sell news but because it increases advertising revenue.

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