The escape from uncheck to check–the customer contact–is the fundamental business move, the basic unit of business measurement. Yet, in 25 years of consulting, I’ve never found a company that knows exactly how many check moves it makes each business quarter, how often they flip the switch from uncheck to check.

FACT: Sales are a direct consequence of customer contacts. If we use quarterly sales projections why don’t we use quarterly projections for customer contacts, for check moves? To help escape from the darkness of uncheck and take control of your business, this X10 training will help you make quarterly projections of your check moves and keep daily measurements of how often you flip the switch. It’s possible to do and always raises the sales activity.

This entry was posted on Tuesday, June 19th, 2007 at 6:34 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.