Real world finds customers in Second Life virtual world

Posted on May 9th, 2007 by Michael

“The phenomenal growth of Second Life continues, and its presence is being felt around the world,” said Bob Ivins, Managing Director of comScore Europe. “With nearly 800,000 active residents in Europe, Second Life is proving to be popular on an international scale. It’s especially fascinating to note that the number of active German residents exceeds the number of active residents in the entire U.S. It is little wonder that bricks and mortar businesses are seeing Second Life as a virtual-world way of accessing a global, real-world customer base.”

In addition to the resident activity cited above, comScore found that the Secondlife.com website was visited by 3.6 million worldwide visitors aged 15 and older during March, up 17 percent from February and an increase of 46 percent over January.

The strong visitor growth to Secondlife.com indicates continuing and potential future growth in Second Life residents, since the software application used to access the Second Life world is only available from this site.

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