What busy home page has no advertising at all?
Posted on March 30th, 2007 by MichaelHere’s a typical home page that has lots of visitors and, as you’d expect, lots of advertising - http://ninemsn.com.au .
Yet, one of the busiest home pages ever to grace the internet has millions of visitors every day and yet it features no advertising at all on its home page. Why do you think that is? You can visit it here …
April 5th, 2007 at 12:16 pm
Google may not may advertising on their Home Page, but directs the visitor to a set of results that then prioritise advertisers listings amongst results provided. As Michael Payne has stated earlier - Google can now charge a higher premium to their advertisers for delivering the advertisers message to a target audience.
April 5th, 2007 at 12:11 pm
It gives people what they want- a result and fast. no gimmicks, no spam no ads coming at you. It gets you from A to B with no fuss.
March 30th, 2007 at 11:03 am
I think that because the site is a search engine, they expect to receive information about what a visitor is interested in, so they always have the opportunity to deliver a targeted message, and can sell that targeted message space at a higher profitiability for the site to advertisers who would prefer to pay more for a targeted message space after feedback than less for a randomly non relevant message space on the home page prior to gaining input from the visitor. This would be because targeted messages are much more effective than untargeted in terms of profitability: returns on advertising investment.
It could also be that this site wants to maintain an image of impartiality to its audience who use the site to search for information and often forget that advertisers pay for prominence of message.