Comments on: What busy home page has no advertising at all? http://www.newsellcoaching.com/2007/what-busy-home-page-has-no-advertising-at-all/ learn about newsell and word-of-mouth communications Thu, 09 Sep 2010 08:34:30 +0000 http://wordpress.org/?v=2.6.3 By: Jo Nolen http://www.newsellcoaching.com/2007/what-busy-home-page-has-no-advertising-at-all/#comment-983 Jo Nolen Thu, 05 Apr 2007 02:16:17 +0000 http://www.newsellcoaching.com/2007/what-busy-home-page-has-no-advertising-at-all/#comment-983 Google may not may advertising on their Home Page, but directs the visitor to a set of results that then prioritise advertisers listings amongst results provided. As Michael Payne has stated earlier - Google can now charge a higher premium to their advertisers for delivering the advertisers message to a target audience. Google may not may advertising on their Home Page, but directs the visitor to a set of results that then prioritise advertisers listings amongst results provided. As Michael Payne has stated earlier - Google can now charge a higher premium to their advertisers for delivering the advertisers message to a target audience.

]]> By: adamm http://www.newsellcoaching.com/2007/what-busy-home-page-has-no-advertising-at-all/#comment-982 adamm Thu, 05 Apr 2007 02:11:25 +0000 http://www.newsellcoaching.com/2007/what-busy-home-page-has-no-advertising-at-all/#comment-982 It gives people what they want- a result and fast. no gimmicks, no spam no ads coming at you. It gets you from A to B with no fuss. It gives people what they want- a result and fast. no gimmicks, no spam no ads coming at you. It gets you from A to B with no fuss.

]]> By: Michael Payne http://www.newsellcoaching.com/2007/what-busy-home-page-has-no-advertising-at-all/#comment-633 Michael Payne Fri, 30 Mar 2007 01:03:10 +0000 http://www.newsellcoaching.com/2007/what-busy-home-page-has-no-advertising-at-all/#comment-633 I think that because the site is a search engine, they expect to receive information about what a visitor is interested in, so they always have the opportunity to deliver a targeted message, and can sell that targeted message space at a higher profitiability for the site to advertisers who would prefer to pay more for a targeted message space after feedback than less for a randomly non relevant message space on the home page prior to gaining input from the visitor. This would be because targeted messages are much more effective than untargeted in terms of profitability: returns on advertising investment. It could also be that this site wants to maintain an image of impartiality to its audience who use the site to search for information and often forget that advertisers pay for prominence of message. I think that because the site is a search engine, they expect to receive information about what a visitor is interested in, so they always have the opportunity to deliver a targeted message, and can sell that targeted message space at a higher profitiability for the site to advertisers who would prefer to pay more for a targeted message space after feedback than less for a randomly non relevant message space on the home page prior to gaining input from the visitor. This would be because targeted messages are much more effective than untargeted in terms of profitability: returns on advertising investment.

It could also be that this site wants to maintain an image of impartiality to its audience who use the site to search for information and often forget that advertisers pay for prominence of message.

]]>