Sales Analytics is the measurement, collection, analysis and reporting of sales data for the purposes of understanding and optimizing customer activity, sales revenue and profit.

In my new book Silicon Selling (awaiting publication) I am focusing on how businesses can use sales analytics to increase customer activity, sales revenues and profit. It follows on from the insights presented in NewSell, The X10 Memeplex: Multiply Your Business By Ten!, and WOMBAT Selling.

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