Word of Mouth Politics 2.0: Now Powered by the Internet
Posted on October 20th, 2007 by MichaelFrom the New Politics Institute:
Progressive political operatives can rightly claim that they know a lot about how to use “word of mouth” in campaigns. It has been a staple weapon in the arsenal to use against conservatives who often are much better funded and can buy more advertising. However, in recent years word of mouth marketing techniques have gone through an upgrade in the private sector due largely to innovative uses of the internet. Word of mouth is now a hot topic in corporate marketing circles and many leading companies are using new approaches to reach consumers.
Those in politics can benefit from these new word of mouth developments too. So the New Politics Institute asked Brad Fay, the chief operating officer of a research and consulting firm that specializes on word of mouth marketing, to report on some of the recent developments in the field. Brad also happens to be running as a progressive candidate in his local township in New Jersey and has been thinking about how some best practices in the private sector might migrate into politics.
