SIMON CHEN Says:

Sometimes, the best intent doesn’t always work.

Take this email I received today from Boost Juice. While I applaud the founder - Janine Allis’ openness and willingness to accept feedback, this is clearly ONE email that should not have been sent.

It goes like this.

Boost have a loyalty card - called VIBE.

The crux of the email is that the 10% discount that VIBE cardholders received on juices and smoothies was going to be abolished due to the drought, the new Labour government, the recent hot weather, the outrageous rise in private school fees, the price of milk, blah blah blah. Whatever.

• Click through to read the message (unedited) …

I got my first Mac in New York over 20 years ago the day it was released. I’ve been using Macs ever since and it has been one of the best selling tools I’ve ever laid my hands on.

In 1995, I built and launched the world’s first internet school on my Mac and I still run it every day on my trusty MacBook Pro.

So, Steve Jobs has just let the new Mac news out of the bag–MacBook Air–and I just can’t wait to “pinch, rotate and swipe” as soon as I can get my hands on one in a couple of weeks.

Bravo Steve and the gang!

THE AGE:
THE number of Australians declaring themselves insolvent has soared to record levels, rising more than 25% in the past two years despite buoyant economic times.

Federal regulators say 32,511 Australians were declared bankrupt or made formal agreements with their creditors last year, 10% more than a year earlier and 27.5% more than in 2006.

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