Boost Juice Turns Sour With The Wrong Email Message.
Posted on January 22nd, 2008 by MichaelSometimes, the best intent doesn’t always work.
Take this email I received today from Boost Juice. While I applaud the founder - Janine Allis’ openness and willingness to accept feedback, this is clearly ONE email that should not have been sent.
It goes like this.
Boost have a loyalty card - called VIBE.
The crux of the email is that the 10% discount that VIBE cardholders received on juices and smoothies was going to be abolished due to the drought, the new Labour government, the recent hot weather, the outrageous rise in private school fees, the price of milk, blah blah blah. Whatever.
