Moving from uncheck to check is the customer contact.

It’s the simple switch, at any particular moment, from not being in contact with a customer (uncheck), to being in contact with a customer (check).

This is the fundamental business move, the basic unit of business measurement–uncheck to check or uncheck2check.

Yet, in 25 years of consulting, I’ve never found a company that knows exactly how many check moves it makes each business quarter or how often they flip the switch from uncheck to check.

FACT: Sales are a direct consequence of customer contacts. If we use quarterly sales projections why don’t we use quarterly projections for customer contacts, for Check moves? To help escape from the darkness of uncheck and take control of your business, make quarterly projections of your check moves and keep daily measurements of how often you flip the switch. It’s simple to do and always significantly raises the sales activity – uncheck2check.

This entry was posted on Monday, September 22nd, 2008 at 7:21 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.