GALLUP:
We’re in the midst of a nerve-wracking period of conflicting information with seemingly endless potentialities and variables. Following any direction without careful thought offers sharp consequences to business leaders and managers.

Right now, many executives’ most pressing questions are: Has the economy reached an inflection point and begun moving in a positive direction? And if not now, when will it?

Confused by all of the mixed signals?

Gallup’s chief economist, an early forecaster of the downturn, tries to clear things up.

••• Click here for the original article …

TOPIC #3: “WORD OF MOUTH: How to Replicate Your Satisfied Customers”

• What are the 3 priorities for all leading sales professionals? Referrals. Referrals. Referrals.

• Your customers influence at least ten other people. In any target audience the 10% lead the 90%. There is usually a small group of heavy-hitters who call the shots.

• They may be a handful of trade journalists, a few market-leaders, some early-innovators, an industry spokesperson, a recognised guru or a high profile customer.

• When these people talk the rest of the target audience listens! Every marketing plan should give deliberate thought to how to replicate your satisfied customers.

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• Download The Book: simply click here.

• Download The Cover: simply click here.

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Dr Michael Hewitt-Gleeson is Australia’s best-selling author of NewSell. In this third edition entitled, WOMBAT Selling: How to Sell by Word of Mouth he has upgraded previous editions and added ecommerce.