What is neuro-marketing?
Posted on February 18th, 2009 by MichaelFrom Martin Lindstrom, author of Buyology:
NeuroMarketing is where science and marketing meet. Buyology bears witness to an historic meeting between neuroscientists and marketing experts, a union that sheds new light on how we make decisions about what we buy — everything from food, to cell phones, to cigarettes, to political candidates — and why.
A research discipline that’s still in its infancy, NeuroMarketing uses high–tech brain scanning techniques, such as fMRI and EEG, to investigate brain activity. This neuro–imaging hardware enables us to examine and analyze what really drives our behavior, our opinions, our preference for Corona over Budweiser, iPods over Zunes, or McDonald’s over Wendy’s.
