“WORD OF MOUTH: Referrals. Referrals. Referrals.”
Posted on January 14th, 2010 by MichaelNEW HOT TOPIC: “MULTIPLY YOUR BUSINESS BY TEN IN 2010”
• What are the 3 priorities for all leading sales professionals? Referrals. Referrals. Referrals.
• Your customers influence at least ten other people. In any target audience the 10% lead the 90%. There is usually a small group of heavy-hitters who call the shots.
• They may be a handful of trade journalists, a few market-leaders, some early-innovators, an industry spokesperson, a recognised guru or a high profile customer.
• When these people talk the rest of the target audience listens! Every marketing plan should give deliberate thought to how to replicate your satisfied customers.
