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We are living in exponential times!

Posted on November 16th, 2008 by Michael

Notwithstanding the current dramatic evolution of global financial institutions, in 2009 there will be more business opportunities than any previous year of your own business lifetime.

I’ve had two best-sellers which address these issues: Software For Your Brain and NewSell.

In 2000, I published The X10 Memeplex: Multiply Your Business By Ten! This X10 book showed how business leaders must escape from the traditional 10% growth rate and graduate their business to the X10 growth rate by harnessing the brainpower of their stakeholders.

The X10 book shows that we live in exponential times.

Did you know, for example, that:

• China will soon become the #1 English speaking company in the world

• 25% of India’s population with the highest IQ is greater than the total US population.

• The top ten in-demand jobs in 2010 did not yet exist in 2004.

• We are currently preparing kids for jobs that don’t yet exist using technologies that haven’t yet been invented in order to solve problems that we don’t know are problems yet.

• 1 in 8 weddings in the US in 2007 were couples who met online.

• There are over 200 million registered users on MySpace which if it were a country, MySpace would be the 5th largest in the world between Indonesia and Brazil.

• Today, there are 31 billion googlers every month. In 2006, there were 2.7 billion.

• The first customer to receive a commercial SMS text message was in December 1992. In December 2008 the number of text messages sent and received every day will exceed the total population of Planet Earth.

• Speaking of commercial communication, how long has it taken evolving technologies to reach an audience of 50 million?
- RADIO took 38 years.
- TV took 13 years.
- WWW took 4 years.
- iPod took 3 years.
- Facebook took 2 years.

• In 1984 there were 1000 internet devices. In 1992 there were 1000.000 internet devices. In 2008 there are 1,000,000,000 internet devices.

• A week’s worth of The Melbourne Age contains more information today than a person was likely to come across in a lifetime in the 18th century. In 2008 the amount of unique information generated will be more than all the information of the last 5000 years.

• Because the amount of technical information is doubling every 2 years, year 12 students starting a 4 year technical degree in 2009 will find that 50% of what they learn next year will already be outdated on Graduation Day by the time they finish their degree.

• NTT Japan has already developed a fibre optic cable that sucks 14 trillion bits per second down a single strand of fibre. That’s the equivalent of 2,660 CDs or 210 million phone calls EVERY SECOND! These staggering communications numbers are tripling every 6 months and will do so for the next 10 years.

• By 2013–in just 5 years–a hypercomputer will be built (probably by IBM) that will surpass the computational capabilities of the human brain.

• In 40 years it is predicted that a $1000 computer will exceed the computational capabilities of the entire human species.

• While you were reading this message 67 babies were born in the US, 274 babies were born in China, 395 babies were born in India and 694,000 songs were downloaded illegally.

The big question is: What does this mean to you, to your clients, and to their customers?

In my NEWSELL presentations I discuss these questions with my audiences and I show them how to use the NEWSELL strategy to maximise their conversations with their customers and to get their team to make the most of these exponential times. Newsell is now the fastest growing sales strategy in the world.

14 Big Businesses That Started in a Slump

Posted on November 12th, 2008 by Michael

It might seem counterintuitive to start a new business when the economy is in the dumps. But a recession can actually be the ideal time for launching a company. In fact, many well-known and successful organizations were born during an economic slump.

Why do these companies succeed? Usually it’s because the founders recognized a market need and filled it.

Identifying that need — whether it’s related to entertainment, travel or even streamlining how businesses operate — is the key to any thriving enterprise, regardless of the economic climate in which it begins. The following major corporations made it big during recessions by doing just that.

What Customers Say And How They Say It

Posted on November 6th, 2008 by Michael

Washington Post:
Consumers have the space program to thank for smoke detectors, invisible orthodontic braces and football helmet padding. One day, they may thank the security and intelligence-gathering industry for better customer service.

Over the past several years, technology designed for eavesdropping has found a new home in corporate call centers, recording and analyzing millions of phone conversations between customer service agents and consumers in an effort to better digest and organize what customers are saying.

Grant Thornton Partners explore Newsell

Posted on October 30th, 2008 by Michael

Yesterday I was invited by Grant Thornton to discuss the Newsell strategy with 40 senior Partners and Consultants.

Partners are interested in two things: 1. helping their clients to survive and to grow their business and 2. how to grow their own business by acquiring new clients for Grant Thornton.

Therefore, they were also keen to discuss WOMBAT strategy about how to attract new clients by word of mouth and referrals.

Focusing on getting back to basics for the next business quarter of 0109, I discussed with the partners the most critical piece of advice they could offer their business clients: EFUX10.

EFUX10 is all about Escaping From Uncheck ten times more often.

David Ogilvy on the value of selling …

Posted on October 28th, 2008 by Michael

“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.

“Management cannot be expected to recognise a good idea unless it is presented to them by a good salesman.”

Michael on Leadership

Posted on October 21st, 2008 by Michael

This video is a recent keynote by Michael Hewitt-Gleeson.

•••  Click through here to watch this video …

He was invited to address 2000 student leaders and their teachers on Leadership.

The Youth Leadership Conference was sponsored by the Halogen Foundation at The Melbourne Convention Centre.

Michaels key message was ESCAPE:

• In science and technology we have to escape from old ways of looking at things and experiment with new ways.

• In business we have to escape from last year’s results and come up with much better results for this year.

• In sport we have to escape from previous ‘personal bests’ and past competition results and produce even better results.

• In education, we can’t teach students to use Green Hat thinking unless we can first teach them how to escape from Black Hat thinking.

It’s all about ESCAPE.

•••  Click through here to watch this video …

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30 Tips on Word of Mouth

Posted on October 16th, 2008 by david

From Canada’s BUZZ CANUCK:

Why is it that some people are listened to while others are ignored?

Why do some ideas people talk about “tip” while others die off?

Photo

As part of our Influencers community project, we added a section called How To Spread Effective Word of Mouth as an Influencer.

We studied the best of from the fields of academic, psychology, word of mouth, marketing and anthropological life and pulled together our list of 30 tips.

•• Click through here for the 30 tips  …

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SIMON CHEN: An interview with Michael Hewitt-Gleeson

Posted on October 12th, 2008 by Michael

images1.jpg SIMON interviews Michael (audio) about how the internet has changed the rules and what might be coming in the near future.

• What’s in Google’s enigmatic Building 43?

• What is Sales Analytics?

• Do Fortune 1000 companies ‘get’ the online world?

• What if Google was ten times bigger?

… and other speculations.

Click here to listen to Simon’s interview …

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The ultimate selling job!

Posted on October 7th, 2008 by Michael

On the first Tuesday in November, in less than a month, US voters will be asked to choose between two offers. The choice they make will be for the President of the United States.

These two offers are currently being sold to US electors using all kinds of sales and marketing strategies and techniques. Electors are being subjected to soft sell and hard sell. To oldsell and newsell.

They are being bombarded by TV advertising, radio, newspapers and magazines. By environmental advertising from billboards to skywriting. There is direct advertising in letterboxes, door-to-door selling, referrals, hospitality selling, multi-level marketing, franchising, viral marketing and permission marketing. There is email marketing and there is web marketing. There are referrals and celebrity endorsements.

Electors are being brainbranded with the surreal extravaganza of all the sales and marketing strategies and techniques and in ever-increasing waves of repetition, repetition, repetition.

What are the two offers and which one will the voters choose?

• One offer being sold to them is called: Obama+Biden.

• Another offer being sold to them is called: McCain+Palin.

Yes, this is the ultimate selling job. Which offer do you think that US electors will buy?

If you want to see a scientific measurement of how buyers are responding so far to all this marketing push, just click here …

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