TOPIC #3: “WORD OF MOUTH: How to Replicate Your Satisfied Customers”

• What are the 3 priorities for all leading sales professionals? Referrals. Referrals. Referrals.

• Your customers influence at least ten other people. In any target audience the 10% lead the 90%. There is usually a small group of heavy-hitters who call the shots.

• They may be a handful of trade journalists, a few market-leaders, some early-innovators, an industry spokesperson, a recognised guru or a high profile customer.

• When these people talk the rest of the target audience listens! Every marketing plan should give deliberate thought to how to replicate your satisfied customers.

You can follow any responses to this page through the RSS 2.0 feed. You can leave a response, or trackback from your own site.