#04 DFQ - The Uncheck Paradox
Posted on November 6th, 2006 by MichaelLesson
4
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Yesterday we looked at checkmate and check. Today we’ll complete the newsell model and look at uncheck.
Uncheck
Uncheck is whenever it is not possible for the customer to say NO or YES because their attention is simply not on your offer. There is no contact with the customer. Uncheck is whenever you are not in contact with a customer or prospective customer (like now while you are reading online).
Uncheck is the state of the customer’s brain when it’s not possible for the customer to say YES or NO. Uncheck is the state of the customer’s brain when it is just not attending to your offer.
Therefore, in business, uncheck is any moment when the customer cannot say either YES or NO because he or she is not, at that moment, in check from a salesperson. This is a staggeringly high percentage of the time!
Uncheck is most of the business week. You are in uncheck when you are carrying out all the routine chores of business that are necessary to keep you in business. You are in uncheck when you are programming a computer or seeing your accountant or arranging finance or talking to your lawyer. Uncheck is relocating the office, record-keeping, writing reports and attending sales meetings.
Uncheck is any time that does not include a customer contact like doing research, buying stock, driving around the territory, listening to motivational tapes, hiring and training - all uncheck. In show biz it’s learning lines, rehearsals and waiting tables.
Most of the time, we are in uncheck. Uncheck is needed for the groundwork, the preparation, the foundation and maintenance of your business or career.
The paradox of uncheck is this: while you cannot build a business without uncheck, you cannot build a business with it!
#04 DFQ (Daily Feedback Question):
We are using repetition to build a pattern in your brain (habit), so once again, guesstimate how many times will you escape from uncheck to check, tomorrow (the next 24 hours)?
January 6th, 2009 at 8:18 pm
hmmm..
planning on doing 4′ish hrs market research tomorrow,
and everytime I ask a q and note the response I am ‘flicking’ check/uncheck switch.
1000+
December 26th, 2008 at 5:49 pm
zero
it’s the weekend 26 Dec boxing day …
however, will use weekend to plan to increase checking for more checks
December 17th, 2008 at 7:58 am
15
December 4th, 2008 at 4:25 pm
3 times.
November 27th, 2008 at 8:26 pm
I will move to uncheck to check 10 times in the next 24 hours.
November 27th, 2008 at 11:24 am
5
November 2nd, 2008 at 11:44 am
One
September 6th, 2008 at 3:42 pm
6 times
August 18th, 2008 at 1:40 pm
10
July 4th, 2008 at 10:27 am
5 times
May 18th, 2008 at 7:00 pm
30 times
May 13th, 2008 at 5:29 pm
20 times
May 9th, 2008 at 5:37 pm
30
April 15th, 2008 at 11:45 am
IT’S EASY TO REMEMBER 10x , SO I WILL MOVE FROM UNCHECK TO
CHECK 10 TIMES.
April 7th, 2008 at 1:35 pm
50
March 24th, 2008 at 7:28 pm
Again I think it may be only one, but a very big one.
Otherwise there are other clients to work with. How does check and uncheck relate to consulting when once you have sold you must than deliver the work?
March 17th, 2008 at 10:21 pm
30+
March 11th, 2008 at 11:24 am
>25
February 18th, 2008 at 11:33 am
as many times as possible
January 23rd, 2008 at 11:39 pm
5 times
January 23rd, 2008 at 8:51 am
I really wish I didn’t know what uncheck was!! Tomorrow I will go from uncheck to check 4 times.
January 9th, 2008 at 2:22 am
Still, as many times as I get a visitor (customer) to my landing page.
(But, I have no active websites - yet)
January 8th, 2008 at 8:19 pm
3 times
December 24th, 2007 at 8:24 am
Tomorrow’s Christmas Day, but I will have the opportunity to go into check at least twice….
December 10th, 2007 at 7:45 am
Shooting for 10, with one solid check under my belt already today. And I thought I was just going for a run.
December 9th, 2007 at 6:54 pm
20-30x
December 9th, 2007 at 4:38 pm
MAX.10X
December 2nd, 2007 at 9:27 pm
10 times - 3 face to face, 7 by phone
October 18th, 2007 at 5:06 pm
3
October 8th, 2007 at 2:53 pm
as many as i can
October 4th, 2007 at 5:27 am
1
September 28th, 2007 at 6:40 am
25 times
September 25th, 2007 at 3:24 am
0
September 24th, 2007 at 8:04 pm
3
September 24th, 2007 at 7:03 pm
3
September 24th, 2007 at 1:04 pm
6
September 24th, 2007 at 12:12 am
as often as I cn reach someone
September 23rd, 2007 at 9:38 am
5
September 23rd, 2007 at 2:34 am
once
September 22nd, 2007 at 11:03 pm
1
August 28th, 2007 at 5:16 am
2
August 22nd, 2007 at 3:46 am
20 as I did yesterday
August 9th, 2007 at 2:46 am
About 7 times
July 31st, 2007 at 6:57 am
Somwhere around 50 times.
July 29th, 2007 at 10:02 am
0
July 20th, 2007 at 6:37 am
5
July 1st, 2007 at 5:02 am
I’ll ask ten people how they are.
June 29th, 2007 at 11:49 am
Being end of month only once!
June 26th, 2007 at 7:10 am
4
June 19th, 2007 at 6:52 am
3 times
June 12th, 2007 at 12:45 pm
10.
May 30th, 2007 at 1:17 pm
At least five times.
May 28th, 2007 at 11:43 am
I am not even ready to go to check with a customer - as my business idea is still all in the ‘uncheck’ phase!
May 7th, 2007 at 1:31 am
7 times
March 26th, 2007 at 12:55 am
Since my current work involves heavy customer contact, I will go from uncheck to check, on an average 35 to 40 times a day.
March 4th, 2007 at 8:17 am
2
March 1st, 2007 at 12:53 pm
Hopefully >5!
February 16th, 2007 at 11:46 pm
12
January 18th, 2007 at 7:07 am
10 times