#05 DFQ - The Most Strategic Move in Business is EFU

Posted on November 6th, 2006 by Michael

Lesson

5

Uncheck is where most salespeople fail because uncheck is when they are not in contact with a customer. But why is so much time wasted in uncheck?

One of the biggest uncheck traps is caused by oldsell sales managers always asking their salespeople: Did you get the sale? The evidence has shown that this question is counter-productive. It simply makes salespeople focus their energy on checkmate rather than on check.

These managers are forcing their salespeople to focus on the one area they CANNOT control–checkmate. Eventually disappointment and rejection force the individual to hide in the uncheck position.

Why do they have movies open during the daytime? It’s for salespeople who are hiding in uncheck. I know, I see them there all the time.

Did you escape from uncheck?

Newsell managers don’t ask, “Did you close the sale?” but rather they ask their salespeople, “Did you escape from uncheck?” or, in other words, “Did you contact a customer?”

Once a salesperson gets stuck in the quicksand of uncheck it nearly always leads to the death of the salesperson. The business of business is to escape from uncheck. The business of sales management is to help salespeople escape from uncheck. Switching from uncheck to check is how we do it.

Switching from uncheck to check

EFU: The Most Strategic Move in Business

What is the most strategic move in business? In newsell, the most strategic move in business is EFU.

EFU = Escape From Uncheck!

The most strategic move in business is contacting a customer or escaping from uncheck to check:

- the move from not being in contact with a customer to being in contact with a customer = EFU
- the move from uncheck (when a customer cannot say either Yes or No) to check (when a customer can say Yes or No) = EFU
- attracting the attention of the customer’s brain from not attending to your offer TO attending to your offer = EFU
- switching from uncheck to check more often than your competitor does is what succeeding in business is all about = EFU
- helping your salespeople switch from uncheck to check ten times more often than your competitor does is what newsell management is all about = EFU.

Check X10
The only situation that can build your business is check.
The only state that can accelerate your career is check.
The only position that can create your fortune is check.
The only move that can turn a customer into a client is check.
The way to grow your business is check X10.

DFQ #05:

Again, it’s important to develop the skill of trying to guesstimate how many times will you escape from uncheck to check, tomorrow (the next 24 hours)?


Leave a DFQ Response


90 Responses to “#05 DFQ - The Most Strategic Move in Business is EFU”

  1. aisha Says:

    will try 3

  2. Steve Says:

    Hopefully….and being positive 8 or more

  3. erik t Says:

    5 times

  4. Cristina Says:

    Because there is Christmas time I will try to wish Merry Christmas and all the best to at least 10 people more.

  5. linda Says:

    About 5 times.

  6. Ben Ford Says:

    Zero

  7. cjr Says:

    at least 9 times

  8. Paula Says:

    I’m going for it!…x10

  9. Francisco Rivas Says:

    3 times next monday

  10. James Morris Says:

    Maybe it should be 4 times?????? To begin with anyway.

  11. Richard Says:

    Contacting at least 10 customers everyday is normal. Doubling it requires sacrifice in things like administrative overhead, which is a diversion.
    Increasing the level of strategic, planned client contact and getting a positive outcome or task to take to the next step is crucial. It’s a numbers game.

  12. Shelley Says:

    5x

  13. Adria Says:

    zero times

  14. Sander Says:

    10x on 28 july

  15. Irial Says:

    11

  16. Stephen Says:

    4 times on Tues

  17. Carl Baverstock Says:

    I agree - still to many unchecked tallies/day. Need to focus on 10 (at least)constantly

  18. Stuart Edmunds Says:

    20 times. This is starting to slowly sink through.

  19. Chris Says:

    Atleast 10 times, I will try to double that.

  20. clive Says:

    being successfull is putting yourself in positions which can lead to what you want

  21. flavie dupuy Says:

    Will try 5.

  22. Ron Says:

    Still in uncheck at the moment. Although, I am getting closer each day. I will have my web site template completed by the end of this week. I can start adding content to the site that will be part of the “check” process for my visitors. Also, the outline for my first online study course is about 1/5th completed. So, I’m moving closer to check each day.

    I’m also working on the systems that will allow me to manage check (check x10, actually). Last night, I found a PBX system that will provide all of the features I need. I’m also working on the follow up mechanisms for the customers that I come in contact with (check).

  23. richard corry Says:

    I will call 5 people who are interested in my skills already, offer them a r free taster session, just to experience moving to check and see what happens.
    In the mean time just to see how uncheck is so powerfully blinding, its a great thing to have our own self direction move us from uncheck to check. Lets move forward into check from here on in.

  24. Karl Says:

    get as much EFU as possible

  25. Tobie77 Says:

    X12 + … I Shall Create Opportunities that even the competition dares NOT Attempt … X12 … X12 … X12 … YE$! Ye$! Ye$! …

  26. BC Says:

    12

  27. P R Ambedkar Says:

    Ten times, X10-EFU

  28. Erik Says:

    Ten times, X10-EFU
    Will make 5 Phone Calls on my Current concerns.
    Erik

  29. Lawrence Lee Says:

    EFU 10X
    EFU
    EFU
    EFU
    EFU
    EFU
    EFU
    EFU
    EFU
    EFU
    EFU

  30. carey rudd Says:

    Will spend time in uncheck as it is Saturday Monday will be 4 times

  31. Julie Milland Says:

    tomorow is saturday….0 times

  32. deva Says:

    10 times.

  33. claudia Says:

    20 times by phone 20 times by email

  34. Althaf Hussain Says:

    Five

  35. Graeme McLeod Says:

    Tomorrow I will train personnel for a major client and speak to at least three more clients.
    I will email my entire target market group …about 88 prospects with the offer of my company within the next 48 to 72 hours .
    I will send letters to another 250 present and former clients on the company database within the next week personally endorsing an offer from my company ,advertising my consultancy and ease of access clients have to me for advice on our systems.
    I will also , inside the next fortnight contact by letter 62 further prospective/possible clients ,making the ofer of our company’s systems and my consultancy.
    That will be a net total of 500 check moves before mid-November .
    I can reasonably expect a response of 2-5 % ,which is 10-25 possible CHECKMATE decisions ….before Christmas and after New Year .
    At the very least , I will have laid the basis for ongoing customer contact and business conversation in 2009 !
    …..and I could do better than that !!!

  36. Chris Parkinson Says:

    5

  37. Jeannie Says:

    5

  38. claudia Says:

    10x

  39. Christopher Simmonds Says:

    30 ccheck moves tomorrow !!!

  40. Jon Says:

    20 times!

  41. David Says:

    At leasat 20

  42. Rob Says:

    I honestly have no clue yet. I know some days I don’t check people at all. Some days I contact people without ever asking them a question. So my goal for the next 24 would be, I know I can check someone once. It would be a stretch to check 5. It would be a surprise if I checked 10.

  43. doug gemmell Says:

    MY AIM IS 10x……….

  44. Nicolas Says:

    5

  45. andrew Says:

    As a consultant I do not spend all my time selling.
    Is working with clients during a project (which I sold to begin with) check or uncheck?

  46. Mt Taylor Paul Says:

    >25

  47. Steve Shulenski Says:

    30+ tomorrow. I made 32 contacts by phone today which resulted in 9 prospects accepting my offer!

  48. James Says:

    as many as possible in a day.

  49. Larry Hill Says:

    5 x

  50. Susan Says:

    10X

  51. Lee Says:

    As many times as I can achieve customer contact- and offer them a “Yes or NO” question.

  52. Gavin Says:

    3 times

  53. Ron Bates Says:

    At least twice

  54. Miroslav Says:

    10-20x

  55. Howard Says:

    Tomorrow is a day when I deliver flowers to many different people and I will be moving from uncheck many times.

    At least 10x, with the possibility of many more.

  56. kofi Says:

    I WILL HIT FOR THE MAX.XIO

  57. Cameron Says:

    10

  58. Kate Says:

    5

  59. Tim Kent Says:

    10

  60. Gerard Says:

    10x

  61. Gerard Says:

    10x starting first thing tomorrow (Monday morning)

  62. scloho Says:

    25

  63. Gregory Says:

    20

  64. Gaylord Says:

    7

  65. Gaylord Says:

    8

  66. Peter Says:

    3

  67. Peter Says:

    2

  68. jes Says:

    0

  69. terry durkin Says:

    goal is ten at least

  70. Don Says:

    once, sending too many emails can backfire and cause people to unsubscribe.

  71. Anthony Says:

    10

  72. dave Says:

    8

  73. mike brockway Says:

    x5

  74. Jon Rice Says:

    10 - I am in uncheck most Thursdays

  75. David Says:

    20

  76. Janelle Nelson Says:

    10x…10x…. and 10 times that

  77. Ed Says:

    6.

  78. Sander Witte Says:

    5

  79. George Pasinski Says:

    My aim will be 5

  80. Brendan McNally Says:

    3

  81. Ralph Says:

    1,2 3 go

  82. Steve Hickmott Says:

    10

  83. A Says:

    still not ready, but after these lessons am becoming readier and readier

  84. David Says:

    12

  85. Paul R.Blakesley. Says:

    I d,ont know,I have not gone back to sales yet.

  86. John Warner Says:

    100 X !!!

  87. June Says:

    2

  88. Shirley Stephens Says:

    I am trying. >5

  89. Tom Rush Says:

    10

  90. adamm Says:

    10x